February 10-11, 2018 the International School of Internet Technologies in International Business was conducted by the Department of International Business and Economic Analysis. Among the participants who were pre-registered and took part in the school were pupils of grades 6-11 from different schools in the city of Kharkiv and the region. The program of the event included a lecture called "Insert Brand - You Are" and a practical case. Speaker of the winter school was a student of the first year of International Business - Malikov Ruslan. All participants of the event were awarded certificates. Also, for the participants of the winter school, an excursion to the new 7-storey building of the KhNEU took place - students were introduced to the university and its many years of history. At the end of the event a solemn photo session and coffee break were held, during which the students had the opportunity to communicate and share their impressions. Active participation in the organization of the event was taken by students of the 2nd year of International Business.